At Safira, we believe that modesty and elegance can beautifully coexist.
Our philosophy is rooted in the harmony of class and simplicity, reflected in every piece we create. We don't define your style — we provide you with the essential pieces to create your own.
Our items are thoughtfully designed to inspire you and boost your confidence and self-expression. With a focus on timeless elegance and contemporary design, Safira offers versatile fashion for every moment, whether it’s a casual day out or a special occasion.
We believe that modesty is more than a fashion choice — it’s a lifestyle. That’s why our mission is to make modest fashion accessible to everyone, offering sophisticated, high-quality pieces that empower women to feel elegant, confident, and true to themselves.
Founded by Sara Bazzahi in 2020, who has been passionate about fashion for as long as she can remember. Safira was created from a deeply personal journey.
When Sara decided to wear the hijab she faced a challenge familiar to many women - how do you remain fashionable while honoring the values of modesty? Refusing to compromise her love for style Sara began sharing her personal outfits on social media to inspire others. What started as a creative outlet and a way to inspire others quickly grew into something much bigger. Sara’s approach to modest fashion resonated with a large group of women, and from this passion, Safira was born.
‘’Safira is more than just a brand - it’s a safe space for women who seek to dress modestly without sacrificing comfort, elegance or style. Every piece is thoughtfully sourced and designed and to make women feel empowered, confident, fashionable and true to themselves.’’ - Sara Bazzahi, 2024
Our collections blend contemporary trends with classic designs ensuring every women can express her unique style with grace. With a commitment to high-quality pieces and timeless design.
‘’My goal is to inspire women everywhere to embrace modesty as a form of self-love and empowerment. Anywhere and everywhere. Whether you’re at the beach in one of our burkini’s or at the office wearing our comfortable instant Staple Piece.’’ - Sara Bazzahi, 2024